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Guided by Experts: Grow your business while earning your degree.
Brooklyn began her journey as a skincare entrepreneur during her time at SEMO.
Brooklyn Armstead knew Southeast Missouri State University was the place for her the moment she stepped on campus, but she couldn’t have predicted where her college journey would lead. Immersed in campus life and inspired by her professors, Brooklyn found her entrepreneurial spark during a challenging time. When the pandemic hit, she struggled with stress-related skin issues, and her research led her to create Purity Skincare, a natural line designed to address specific skin concerns.
As a business administration student, Brooklyn used her academic knowledge to shape Purity from a small idea into a growing brand—all while balancing her studies. With support from her professors and practical insights from her courses, she gained the confidence to test her products at campus events and take Purity online. Now, with plans to expand her reach and launch new marketing efforts in 2024, Brooklyn reflects on her journey as proof that pursuing your passion with the right tools can lead to real success.

